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Company Overview

In the realm of Audio-Visual Technologies, if you can imagine it, you can almost always achieve it!’ – Cliff Janit (MD – Icons AV)

Icons AV was established in 2018, with a core focus on raising levels of Client interaction, attention and service well beyond accepted norms. Fuelled by a passion that can only be found in companies that are owner-run, Icons AV’s daily mission is to exceed our Clients’ expectations.

Audio-Visual solutions are often only considered at the end of a project; an after-thought, necessary rather than crucial. But how a space functions is every bit as important as how it looks, or how it has been built, and this is where Icons AV is changing perceptions.

We partner with industry-leading architects, interior designers, space planners, IT and construction companies, to ensure a holistic solution is planned from the beginning stages of any project.

Ultimately, Technology is cool! We all use Tech. We carry it with us wherever we go, all day, every day. So why not extend it into our workspaces, homes, schools, places of worship?

Used correctly, specified accurately, and embraced fully, the role of Technology in our modern day lives is inescapably relevant, central and powerful! It makes life easier, connects us with each other and with the world around us, and astonishes us with its dazzling efficiencies. It influences how we live, work, play and pray!

Our state-of-the-art Experience Centre in Kramerville, Sandton demonstrates many of these technologies, and merges the worlds of Corporate AV, Home Integration, Hospitality, Worship, Education, Digital Signage, Performance, Pianos, and more – all in a unique live setting. Finally, somewhere for Clients to actually experience AV Technologies first hand!

At Icons AV, we challenge ourselves every day to design concepts that not only connect our Clients to their vision, but that elevate their practical experience well beyond. Our creative and dynamic approach frequently opens doors to new possibilities and revenue streams, creating a roadmap towards exciting and unexpected opportunities.

With the correct planning in place, and infrastructure requirements addressed, our Team at Icons AV takes full ownership of the integration process. We take on our Clients’ projects with full commitment and attention to detail, investing in both process and outcome, and ensuring that the project management rests on our shoulders.

‘With more than 50 years’ experience behind us, you can rest assured that from the ground up, we have you covered!’ Keevan Bradshaw (Sales Director – Icons AV)

Our Purpose

‘An investment in knowledge always pays the best interest.’
- Benjamin Franklin -


Passion is energy. Feel the power that comes from focusing on what excites you.’
- Oprah Winfrey -


‘Integrity is making sure that the things you say and the things you do are in alignment.’
- Katrina Mayer -



Cliff Janit

Managing Director

At first a performer and part-time sound engineer in the late 1990’s, then a multi-franchise owner at a company called Music Mate, and later General Manager for the Group in 2012. In 2016 he joined Shure and Harman distributor, Wild & Marr, where he contributed to successful sales and marketing strategies across several vertical channels, before pioneering the Retail and AV crossover concept – Icons.

  • EXPERIENCE: 22 Years
  • EMAIL: cliff@iconsav.co.za

Keevan Bradshaw

Sales Director

Another Music Mate graduate, Keevan is in fact a qualified industrial designer by trade, and his affinity towards problem-solving adds great value with system design and out-of-the-box thinking at Icons. He spent valuable time at companies such as Stage Audio Works and Mitech Solutions, before joining Icons and managing large projects with his team.

  • EXPERIENCE: 15 Years
  • EMAIL: keevan@iconsav.co.za

Jay Stuart

Marketing Manager

As Head of the Icons Marketing team, Jay oversees a wide range of Marketing activities on a daily basis. His ultimate goal of communicating the Icons vision to our Clients in a clear, cohesive way, is one he embraces fully. Always keen on a new campaign, concept, or strategy, Jay’s skill set and unique energy are all-important to project Icons.

  • EXPERIENCE: 9 Years
  • EMAIL: marketing@iconsav.co.za

Frank Hlombani

Technical Support

With an affinity to anything technical, and the versatility to switch from Sales to Installations to Programming, Frank is Icons through and through. With several technical certifications behind him, Frank is able to manage his installation team in meticulous fashion – always prepared, always precise, and always on time.

  • EXPERIENCE: 7 Years
  • EMAIL: enquiries@iconsav.co.za

Book Your Free Consultation

Let us design a bespoke solution to meet your unique needs.

    Give us a call or drop by anytime and let’s discuss how we can make your world better!


    Unit 4, Design on Appel, 14 Appel Road, Kramerville, Sandton, Johannesburg, Gauteng, 2090